No, your brochure alone will not bring you sales. However, it can create a serious interest in your products and services, which you will be then able to combine with a smart marketing strategy and turn into a sale.

You may have the latter, but if all that you leave behind after you depart your client is a brochure filled with corporate nonsense, you will have successfully sabotaged your chances to be remembered.

The spark of interest you are after is the result of copy whose first objective is to be both involving and entertaining. Not to impress with 3+ words syllables. Not to assume that your client delights in deciphering corporate jargon. But to spell out why you are different and how your client's life (and not yours) will be changed after requesting your services.

What is our view on writing marketing collateral?

We believe marketing collateral must be both enjoyable and effective. We treat this specific field of communication more as a tool of persuasion and as a memory booster, and less as a creative writing endeavor.

What fuels our excellent copy?

The actual writing is only one side of the coin. The main effort is the thinking behind it. An excellent writer will not stand out in the absence of a deep knowledge of consumer psychology, and some good grasp on marketing concepts.

We excel in transporting ourselves in your client's shoes, regardless of their size. We mark our passing through your customer's life with memorable copy, that may take one of these forms, and many others:

• Brochures, flyers

The lifespan of the common brochure is extremely short: a few seconds before your prospective reader decides that the effort is not worth his time. In order to keep him hanging onto you, you have to interest him enough.

Picture writing brochures as a game of courtship: being interesting, funny, and bringing your assets to light as soon as possible, will give you a chance to that second cup of coffee.

• Newsletters

It has been said enough that your best customers are your current customers. Deserting them after the honeymoon means scattering your assets in the wind after you worked hard to get them.

Newsletters are a simple way to continue this marriage, keep them interested, and notify them periodically that you still exist, and think about making their business better. However, writing them is an equally periodical burden and may not fit your busy schedule. We can remove this task, and court your existing clients in your absence.

• Press releases

Writing press releases that are not read is a very common and inventive way to waste one's time. The idea of a press release is not only to capture in words your progress in the business jungle, but most essentially, to make those words circulate. Your press release must have the capacity of raising enough interest in order to be picked up and distributed, and spread the word about what you offer.

The answer to this quest is an entertaining piece. We are able to build exceptional light of interest around the most prosaic fact, turn your piece into a heavily clicked copy, and start building your army of groupies.

• Presentations

No one likes creating these. Not many enjoy listening to them. In order to create an involving presentation that your audience leaves refreshed and completely sold, you have to get rid of the assumption that presentations are inherently boring, and find ways to prove the contrary.

It is not an easy task, but we can confidently take it on our shoulders and create the effect that you need.

• Others
  We stretch our experience and expertise across many other types of writing material. Below there are some more examples of what we do. If you need to add something new to this list, we can always accommodate it.
  • Product descriptions/Catalogues
  • Sales letters
  • Nonprofit organization promotional material
  • Tag lines

What We Write | Samples