Many web design companies kindly ask you to provide your copy. If website content writing is not your favorite pastime, nor your hidden talent, you should NOT make your break into the writing business on your corporate website.

Your website speaks about you before you have the chance to do it. Excellent content will drive traffic and convince your reader to buy. No-spark, dull copy will waste your chance to an excellent first impression, and make you lose clients.

The difference may lie in the person you choose for the job.

We write:

• Web Content
  Our writing is involving and different. We write for the rushed online visitor, who has no time to waste with corporate jargon, nor with copy that doesn't give him instant understanding of what you offer. Our main objective is to convince him to read on, and express his interest by considering a purchase.

  We know that writing for your online reader has to listen to specific rules. Forget about creative writing - a heavily awarded poet will not do. The online kind is a different continent - a version of business writing in running shoes.

  The online jungle is dominated by the ones who know how to manage their readers' time and interest. They are the ones who understand that their visitors are tired of empty sentences, and generally tired of reading. Your readers need to know how you can solve their problem, and know it fast. Unless you write to the point and convincingly enough, they'll click their way out of your website in a matter of seconds.

  When all has been done and said on the internet, you need someone who knows how to bring a different shade of light on a tired reality. We master the art of being different while simply stating an exhausted truth. Allowing us to place your website away from the crowd may be your ticket to success.

• SEO Articles
  A search engine friendly article is an instance of writing raised to the role of a technical tool.

  The problem wtih SEO articles comes however from the fact that they are many times taken too seriously. Your copy has to first please the reader, and only then the search engine. When your website becomes a collection of keywords rather then an easy flowing reading piece, you created an issue.

  The solution is to always keep your reader in mind. Identify clearly what he is looking for, and serve that information to him. A nonsensical, keyword-filled page may place you high in the search engine hierarchy, but will put your reader on the run. Since your goal is to make him stick around, a badly designed SEO strategy may fire back right where it should help you.

  Achieving high ranks with search engines is a game of work and patience. Feeding your readers quality material takes time and commitment. Knowledge of good SEO techniques, awareness in front of the bad ones, and a good amount of tweaking is necessary, but the abundance and the life of your copy is the priority.

  There is much thinking behind the scenes when writing for SEO purposes. Since writing copy must be only part of your SEO strategy, the copy must be reusable and respond to multiple purposes (e.g., some of your articles could be easily modified and used for making guest writing appearances on another site).

  This is why you first need a SEO plan, a writing structure to follow, and only then the skills to do it. We can help you in both planning the structure of your content based on topic, market research, and appropriate SEO strategies, and in responding to the strict demands of SEO writing. We are not promising the unachievable, but we are working your way to SEO success through exceptional content.

  What We Write | Samples